Identifying high-value keywords to optimize content and ads.

Keyword research involves analyzing and selecting search terms that align with user intent to optimize content, SEO, and PPC campaigns. Using tools like Ahrefs or Google Keyword Planner, it ensures content ranks higher and attracts the right audience, driving traffic and conversions.

• Targets high-intent keywords for better rankings.
• Drives relevant traffic to websites and ads.
• Supports SEO and PPC campaign optimization.
• Provides insights into user behavior and trends.
• Cost-effective for long-term growth.